ApplianceAdvisor.com was officially launched April 7,
2000 at the Kitchen and Bath Show in Chicago, but we have been
online and growing since October 1999.
ApplianceAdvisor.com, a free major appliance
web portal, publishes all the information that consumers,
dealers, kitchen designers, servicers, distributors, the media or manufacturers need in the realm of major appliances. The
main focus of Phase I has been the compilation of all existing online
resources. There are some great gems out there, but there's also quite a
bit of web chum <noun: chopped fish or other matter thrown overboard to
attract fish>. Phase II is the development of original content, and there is a
mind numbing amount of content creation ahead of us.
We believe that our editorial mandate is to be the straight shooter in the major
appliance world. Most major appliance information sites have a residue of
bias which could better be described as a gooey sludge of happy-talk drivel. The
product review equivalent of a 60's love-in. How can those people look at
themselves in the mirror? Mindless boosterism is too boring. Let the
chips fall where they may.
At the end of the day all we want is for the manufacturers
to create better appliances that don't screw up the planet too much, AND for
consumers to have access to unbiased product information.
If ApplianceAdvisor plays some part in reaching these
goals, then our job is done.
Best Regards,
The staff of ApplianceAdvisor.com
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questions, corrections, complaints, and
suggestions To contact us: email
to: advisor@applianceadvisor.com